How to measure marketing ROI (with Google Analytics 4)

This video covers how to measure marketing ROI by explaining the link between the marketing funnel and Google Analytics 4. From online to offline sales. Chapters 00:00 - Welcome 00:04 - How to define the marketing funnel and ROI measurement 03:40 - The stuff that happens before the lead or sale 18:02 - How to measure online ROI 27:06 - How to measure offline ROI 31:10 - What to do with the data Resources Learn more about live webinars at https://www.nightjarr.com More videos on effective digital marketing at https://www.youtube.com/@NightJarr-com