D=Sign Conference l How to Calculate an ROI for Digital Signage

Nearly every digital signage deployment has the capability to accommodate advertising. Almost always, having an ad revenue model can accelerate the adoption and scalability of a digital signage network. In fact, you can potentially pay for the deployment of many signage networks from the ad revenue alone – sometimes immediately and sometimes overtime. How do you calculate all of this, and how can you use this data to generate a digital signage network ROI for your client? This session will address both models of a digital signage network ROI: purpose-built and ad revenue models. Speakers: Paul Fleuranges, Chris Freeman, Stephanie Gutnik