HOLEY IDENTITY: Red Apple advertising festival rebranding
Red Apple is the main advertising festival in Russia rapidly growing and achieving international recognition. How to add gravity to its image and attract more foreign participants? Big boys are always more abstract — that’s why we made the identity less figurative. Thus an apple turned into a cirle. A circle of your ideas, a frame for creative festival content, a winners' circle. Results: +15 new countries +35% participants +50% speakers +92 Cannes Lions under jury members' belts CREDITS Agency: Depot WPF Music: Dexter Britain - Summer's Coming The video contains materials provided by the festival organizers and by Maya Lutkova, Red Apple 2014 winners' works.
Red Apple is the main advertising festival in Russia rapidly growing and achieving international recognition. How to add gravity to its image and attract more foreign participants? Big boys are always more abstract — that’s why we made the identity less figurative. Thus an apple turned into a cirle. A circle of your ideas, a frame for creative festival content, a winners' circle. Results: +15 new countries +35% participants +50% speakers +92 Cannes Lions under jury members' belts CREDITS Agency: Depot WPF Music: Dexter Britain - Summer's Coming The video contains materials provided by the festival organizers and by Maya Lutkova, Red Apple 2014 winners' works.