Neuromarketing Research: Data Collection Process with Tobii PRO Glasses 3, June 2025
Data Collection Process with Tobii Pro Glasses 3 1. Equipment Preparation Calibrate the glasses for each participant (5–10 seconds): The system determines pupil position with an accuracy of ±0.5°. Check lighting (avoid direct sunlight and glare). 2. Participant Instructions Explain the task ("Please find the L'Oréal Paris Gearulon Expert mask and test the product packaging"). Emphasize natural behavior ("Please move as you normally would"). 3. Data Recording Turn on the glasses → start synchronous recording: First-person video (Full HD, 25–100 Hz). Fixation points (X/Y coordinates). Pupillary response (diameter, rate of change). Duration: from 1 minute (package test) to 10+ minutes (store navigation). 4. Quality Control Real-time monitoring via Tobii Pro Lab: Lost track → recalibration. Artifacts (blinks, sudden movements) → flag for filtering. 5. Session End Raw data export (.tsv, .mp4 with gaze overlay). Backup for analysis in Tobii Pro Lab. Key Features: ✔ Mobility – tests in real-world settings (store, street). ✔ Minimal intervention – participants behave naturally. ✔ Synchronization with external data (audio, GSR, marketing stimuli timecodes). Neuromarketing Research Мы в RUTUBE: https://rutube.ru/channel/15929939/ Наш сайт: https://project12488975.tilda.ws/ Мы в Дзен: https://dzen.ru/id/67e3fb0af580b555b1c37fbc
Data Collection Process with Tobii Pro Glasses 3 1. Equipment Preparation Calibrate the glasses for each participant (5–10 seconds): The system determines pupil position with an accuracy of ±0.5°. Check lighting (avoid direct sunlight and glare). 2. Participant Instructions Explain the task ("Please find the L'Oréal Paris Gearulon Expert mask and test the product packaging"). Emphasize natural behavior ("Please move as you normally would"). 3. Data Recording Turn on the glasses → start synchronous recording: First-person video (Full HD, 25–100 Hz). Fixation points (X/Y coordinates). Pupillary response (diameter, rate of change). Duration: from 1 minute (package test) to 10+ minutes (store navigation). 4. Quality Control Real-time monitoring via Tobii Pro Lab: Lost track → recalibration. Artifacts (blinks, sudden movements) → flag for filtering. 5. Session End Raw data export (.tsv, .mp4 with gaze overlay). Backup for analysis in Tobii Pro Lab. Key Features: ✔ Mobility – tests in real-world settings (store, street). ✔ Minimal intervention – participants behave naturally. ✔ Synchronization with external data (audio, GSR, marketing stimuli timecodes). Neuromarketing Research Мы в RUTUBE: https://rutube.ru/channel/15929939/ Наш сайт: https://project12488975.tilda.ws/ Мы в Дзен: https://dzen.ru/id/67e3fb0af580b555b1c37fbc