GRWOTH OF GUCCI || THEIR SIDE STORY ||
At the end of the First World War, Gucci returned to Italy. In 1921 he founded "La Casa Gucci" (House of Gucci) in Via Della Vigna Nuova 7, where with the help of skilled craftsmen he started selling leather suitcases and bags with classic styles and high-quality materials that came from the Tuscany region. Guccio knew well what materials would be chosen for his products, and how they would be combined to make an item even more attractive to customers. The collection of his leather bags was magnificent, sales were high, and the brand eventually became famous. It didn't take long for the high bourgeoisie and Florentine nobility to discover this innate talent and start looking for its products. We can say that in a short time, the brand was already on people's lips, imposing itself as one of the best known among the country's elite. As his success was notorious, he managed to get money to open his own workshop behind his shop and then began to produce his merchandise on-site. When Gucci faced problems During the 1930s, the success of his brand grew steadily. International customers flocked to his store for specific products, such as the already famous Gucci bags, trunks, gloves, shoes, and belts at the time. Guccio Gucci History Guccio was engaged in expanding his business when a big problem arose. In 1935, Italy was ruled by dictator Benito Mussolini and leather was difficult to obtain under his regime. Guccio's entire business was based on leather but Guccio had a solution during that time, he started using silk instead of leather in most of Gucci's products. Guccio's son took the responsibility to grow the brand after his death Starting from a small place and a small shop, making his business a big brand, Guccio Gucci passed away in 1953. After his death, his sons, Aldo, Vasco, and Rodolfo Gucci worked hard on this brand and the dominance of this brand reached Hollywood and became very popular among Hollywood celebs. Rodolfo managed the company's Italian interests, overseeing the opening of a store in Milan, while Vasco oversaw operations in Florence. Aldo moved to New York, where he opened the first Gucci boutique outside of Italy. The main mission of the heirs Aldo, Vasco and Rodolfo was to expand the label, first in Rome, then Milan, and finally, throughout the 1950s, and the United States. And indeed, they did. In 1953, when the first Gucci boutique opened in New York’s Savoy Plaza Hotel, as a tribute to Guccio Gucci for his time as a lift boy where it all began. The founder, however, died a few days after this release. Gucci bag with a bamboo handle In 1947, Gucci launched a bag model that would become the brand's flagship: the Gucci bag with a bamboo handle, which literally seduced women with its elegance and charm. The bag, in a short time, was used by famous celebrities and people of high society. Gucci world record According to various reports in the '90s, Gucci jeans made a world record for the most expensive jeans in the world. In 1998, Gucci jeans were sold for a whopping $3,134 in Milan. Jeans were distinguished by the fact that bright birds and flowers were embroidered along their entire length. But in 2005, this record was broken after a Japanese citizen bought Levi's trousers for $60,000.
At the end of the First World War, Gucci returned to Italy. In 1921 he founded "La Casa Gucci" (House of Gucci) in Via Della Vigna Nuova 7, where with the help of skilled craftsmen he started selling leather suitcases and bags with classic styles and high-quality materials that came from the Tuscany region. Guccio knew well what materials would be chosen for his products, and how they would be combined to make an item even more attractive to customers. The collection of his leather bags was magnificent, sales were high, and the brand eventually became famous. It didn't take long for the high bourgeoisie and Florentine nobility to discover this innate talent and start looking for its products. We can say that in a short time, the brand was already on people's lips, imposing itself as one of the best known among the country's elite. As his success was notorious, he managed to get money to open his own workshop behind his shop and then began to produce his merchandise on-site. When Gucci faced problems During the 1930s, the success of his brand grew steadily. International customers flocked to his store for specific products, such as the already famous Gucci bags, trunks, gloves, shoes, and belts at the time. Guccio Gucci History Guccio was engaged in expanding his business when a big problem arose. In 1935, Italy was ruled by dictator Benito Mussolini and leather was difficult to obtain under his regime. Guccio's entire business was based on leather but Guccio had a solution during that time, he started using silk instead of leather in most of Gucci's products. Guccio's son took the responsibility to grow the brand after his death Starting from a small place and a small shop, making his business a big brand, Guccio Gucci passed away in 1953. After his death, his sons, Aldo, Vasco, and Rodolfo Gucci worked hard on this brand and the dominance of this brand reached Hollywood and became very popular among Hollywood celebs. Rodolfo managed the company's Italian interests, overseeing the opening of a store in Milan, while Vasco oversaw operations in Florence. Aldo moved to New York, where he opened the first Gucci boutique outside of Italy. The main mission of the heirs Aldo, Vasco and Rodolfo was to expand the label, first in Rome, then Milan, and finally, throughout the 1950s, and the United States. And indeed, they did. In 1953, when the first Gucci boutique opened in New York’s Savoy Plaza Hotel, as a tribute to Guccio Gucci for his time as a lift boy where it all began. The founder, however, died a few days after this release. Gucci bag with a bamboo handle In 1947, Gucci launched a bag model that would become the brand's flagship: the Gucci bag with a bamboo handle, which literally seduced women with its elegance and charm. The bag, in a short time, was used by famous celebrities and people of high society. Gucci world record According to various reports in the '90s, Gucci jeans made a world record for the most expensive jeans in the world. In 1998, Gucci jeans were sold for a whopping $3,134 in Milan. Jeans were distinguished by the fact that bright birds and flowers were embroidered along their entire length. But in 2005, this record was broken after a Japanese citizen bought Levi's trousers for $60,000.