Bubble trouble

It's very apparent that search engines, social media websites and online retailers have all become our personal data vendors. They present us with an Internet experience that's customised and tailored to fits our expectations. This is what is called the filter bubble. The Contrarian tests just how personal can the Web get? Watch full video: http://www.ndtv.com/video/player/the-contrarian-truth-tech-lies/bubble-trouble/338473