"Semeynoe Delo" by Cheburashkin Brothers
«Semeinoe Delo» means «Family business». These two words describe everything you need to know about these dairy products. In Russia most diary products are produced by giant factories with strict rules and rather conservative packaging. Family businesses are not a common thing. They require lots of effort and give not much profit. So people who own a family dairy business don’t work for it. They just live it. It’s a life full of passion, warmth and endless stories, becoming business jokes and family legends at once. Needless to say that the quality of the products is more than just high. Creating the packaging design for «Semeinoe Delo», we wanted to convey this unique spirit of family business. So we decided to tell visual stories about the family diary business. The packaging represents a series of illustrations in a warm naïve manner depicting the whole bunch of “the milk family” legends.
«Semeinoe Delo» means «Family business». These two words describe everything you need to know about these dairy products. In Russia most diary products are produced by giant factories with strict rules and rather conservative packaging. Family businesses are not a common thing. They require lots of effort and give not much profit. So people who own a family dairy business don’t work for it. They just live it. It’s a life full of passion, warmth and endless stories, becoming business jokes and family legends at once. Needless to say that the quality of the products is more than just high. Creating the packaging design for «Semeinoe Delo», we wanted to convey this unique spirit of family business. So we decided to tell visual stories about the family diary business. The packaging represents a series of illustrations in a warm naïve manner depicting the whole bunch of “the milk family” legends.